Over 3 billion people made purchases online.

Global eCommerce sales are projected to hit $6.4 trillion in 2026, according to
Shopify, generating over 20% of all retail sales worldwide.

More and more people are using eCommerce sites to make purchases online, and
there are a few innovative startups that are growing rapidly.

In this article, we’ve handpicked 10 fast-growing eCommerce startups that are
changing the way we use the Internet. They’re growing quickly and attracting
huge investments from all over the world. Let’s have a look at the top 10 of
them.

Table of Contents

* Top 10 eCommerce Startups Globally (2026)
* 1. Zepto
* 2. Vuori
* 3.  Fable.co
* 4. Genstore.ai
* 5. Tamara.co
* 6. Whatnot
* 7. Topsort
* 8. Reveni
* 9. Anysphere
* 10. Beast Industries
* Conclusion
* FAQs About eCommerce Startups

TOP 10 ECOMMERCE STARTUPS GLOBALLY (2026)

Here’s a table showcasing the top eCommerce startups, including essential
details such as founders, recent funding, and target markets.

1. ZEPTO

Key DetailInformationStartup NameZepto [https://www.zepto.com/]Founded byAadit
Palicha, Kaivalya VohraLaunched In2021HeadquartersBengaluru, IndiaCategoryQuick
commerceRecent Funding & Valuation$450 million raised at $7 billion
valuationCore OfferingGroceries & daily essentialsMarketIndia

zepto
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%201200%20650’%3E%3C/svg%3E]zepto
[https://bloggerspassion.com/wp-content/uploads/2026/01/zepto.webp]

Zepto is one of the fastest-growing quick commerce startups globally, founded by
Aadit Palicha and Kaivalya Vohra. 

Zepto uses innovative technology and nearby delivery centers (called “dark
stores”) to deliver things very fast. It sells 45,000+ items, like groceries,
electronics, beauty products, clothes, toys, and more.

Zepto delivers in 10 minutes in 50+ cities across India. Zepto Café is part of
the app and offers 200+ fresh food items for quick and easy meals.

UNIQUE BENEFITS

* 10-minute delivery
* Repeat orders because of their focus on daily groceries and essentials
* Real-time tracking

2. VUORI

Key DetailInformationStartup NameVuori [https://vuoriclothing.com/]Founded byJoe
KudlaLaunched In2015HeadquartersEncinitas, California, USACategoryAthletic &
Athleisure ApparelRecent Funding & Valuation$825M raised at $5.5B valuationCore
OfferingPremium performance lifestyle apparel for fitness and everyday
wearMarketGlobal in over 18 countries

Vuori
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%202048%20512’%3E%3C/svg%3E]Vuori
[https://bloggerspassion.com/wp-content/uploads/2026/01/Vuori.webp]

Vuori is an American athletic and lifestyle clothing brand founded by Joe Kudla
in 2015, which makes fitness apparel. This startup exclusively designs
athleisure apparel for workouts and everyday wear.

The company has raised about $825 million in funding, reaching a valuation of
around $5.5 billion, with backing from major investors like General Atlantic,
Stripes, SoftBank, and Norwest Venture Partners.

Currently, Vuori operates around 40 stores across major US cities and also sells
through retailers like Nordstrom, REI, and Equinox.

UNIQUE BENEFITS

* Premium activewear that works for workouts and daily wear
* Strong focus on comfort, stretch, and soft fabrics
* Minimal branding with clean and unique designs

3.  FABLE.CO

Key DetailInformationStartup NameFable.co [https://fable.co]Founded byJason
Shellen, Padmasree WarriorLaunched In2019HeadquartersPalo Alto, California,
United StatesCategorySocial Reading PlatformRecent Funding & Valuation$25M
Series B raised in October 2024 (total funding: $37M+)Core OfferingA social
reading app for discovering booksMarketGlobal (US, UK, and expanding via
acquisition by Scribd)

Fable
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%202560%201105’%3E%3C/svg%3E]Fable
[https://bloggerspassion.com/wp-content/uploads/2026/01/Fable-scaled.webp]

Fable.co is a social reading startup founded by Jason Shellen and Padmasree
Warrior and launched in 2019. 

This startup is built exclusively for book lovers who want to discover new
books, track everything they read in one place, and stay motivated with reading
goals.

In October 2024, Fable.co raised a $25 million Series B round, taking its total
funding to over $37 million, making it one of the most-valued startups in the
book community space.

UNIQUE BENEFITS

* Track your books in one place
* Social app for book lovers
* Annotate and interact inside ebooks
* hat with emojis/comments while reading

4. GENSTORE.AI

Key DetailInformationStartup NameGenstore.ai [https://www.genstore.ai/]Founded
byJunwei HuangLaunched In2025HeadquartersWestlake Village, California, United
StatesCategoryAI-Powered eCommerce PlatformRecent Funding & Valuation$10M seed
round in September 2025Core OfferingAI-native store builder, conversation-based
workflow, automated store management, copywriting, etcMarketGlobal

Genstore
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%201200%20630’%3E%3C/svg%3E]Genstore
[https://bloggerspassion.com/wp-content/uploads/2026/01/Genstore.webp]

Genstore.ai is an AI-powered e-commerce startup founded by Junwei Huang and
launched in 2025. 

This innovative AI startup lets anyone launch an online store in just a few
minutes by simply chatting with AI, handling everything from product uploads to
checkout in one place.

In September 2025, Genstore.ai raised a $10 million seed round to expand its
product offerings.

UNIQUE BENEFITS

* AI-powered store creation with a simple chat interface
* Launch ready eCommerce site in minutes with no coding skills
* AI agents that automate product pages, design, and marketing

5. TAMARA.CO

Key DetailInformationStartup NameTamara.co [https://tamara.co]Founded
byAbdulmajeed Alsukhan, Turki Bin Zarah, Abdulmohsen Al BabtainLaunched
In2020HeadquartersRiyadh, Saudi ArabiaCategoryFintech, Buy Now Pay Later
(BNPL)Recent Funding & ValuationUp to $2.4B financing facility in Sep 2025
(backed by Goldman Sachs, Citi, Apollo); $340M Series C in 2023 at $1B unicorn
valuation Core OfferingBNPL, Pay in 30 days, Pay in 3 installments,
Sharia-compliant paymentsMarketOperates in KSA, UAE, Kuwait, Bahrain, with
offices in Vietnam and Germany

Tamara
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%20800%20420’%3E%3C/svg%3E]Tamara
[https://bloggerspassion.com/wp-content/uploads/2026/01/Tamara.webp]

Tamara is a leading fintech startup from the Middle East, founded in September
2020 in Riyadh, Saudi Arabia. Tamara primarily focuses on Buy Now, Pay Later
(BNPL) solutions that let shoppers pay later or split payments with no interest
and no hidden fees.

The company has raised significant funding, including a $110M Series A in 2021,
a $340M Series C in 2023 at a $1B valuation, and a financing facility of up to
$2.4B in September 2025.

Today, Tamara serves over 20 million customers and works with 4,000+ merchants,
including big brands such as Apple, SHEIN, Jarir, noon, IKEA, and Amazon, as
well as many local businesses.

UNIQUE BENEFITS

* Buy-Now-Pay-Later flexible payment at checkout for shoppers
* Split purchases into interest-free installments 
* Works online and in-store with POS/QR integration
* No hidden fees for shoppers

6. WHATNOT

Key DetailInformationStartup NameWhatnot [https://www.whatnot.com/]Founded
byGrant LaFontaine and Logan HeadLaunched In2019HeadquartersLos Angeles,
California, USACategoryLivestream Shopping MarketplaceRecent Funding &
Valuation$225M Series F in October 2025, valuation at $11.5BCore
OfferingLivestream auctions for collectibles, fashion, electronics, and
moreMarketUS, UK, Europe, expanding globally

Whatnot
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%201920%201080’%3E%3C/svg%3E]Whatnot
[https://bloggerspassion.com/wp-content/uploads/2026/01/Whatnot.webp]

Whatnot was founded by Grant LaFontaine and Logan Head and launched in 2019. It
primarily operates as a livestream shopping marketplace where sellers and buyers
connect through live auctions.

In October 2025, the company raised $225 million in a Series F round, bringing
its valuation to about $11.5 billion.

Whatnot is basically an app where people buy and sell things through live
videos. You can watch sellers live, chat with them, and purchase items you like
in real time.

Currently, this startup has over 250 categories, such as coins, sneakers,
fashion, and more, making it easy to find the exact product you’re looking for.

UNIQUE BENEFITS

* Live-stream shopping and auctions for real-time buying 
* Sellers interact with buyers during live shows 
* Supports collectibles, fashion, toys, and niche products

7. TOPSORT

Key DetailInformationStartup NameTopsort [https://www.topsort.com/]Founded
byRegina YeLaunched In2021HeadquartersBoston, San Francisco, USACategoryRetail
Media Infrastructure & AI Ad ServerRecent Funding & Valuation$20M Series A
(2024), $25 million extension (2024), total funding ~$43MCore OfferingAI-driven
auction-based ad server for retailers, sponsored listings, and API-first
integrationMarketGlobal (over 40 countries)

Topsort
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%20900%20471’%3E%3C/svg%3E]Topsort
[https://bloggerspassion.com/wp-content/uploads/2026/01/Topsort.webp]

Topsort helps online stores and marketplaces run ads easily. It uses AI to help
them start ads quickly, grow them as the business grows, and improve their
performance over time.

Topsort was started by Regina Ye and launched in 2021, with offices in Boston
and San Francisco in the US. Topsort, as a startup, is growing rapidly. In 2024,
the company raised $20 million in a Series A round and added a $25 million
extension, taking its total funding to around $43 million.

Leading investors, including Quiet, Upload, Pear, and FJ Labs, back the company
and are trusted by leading retailers and eCommerce brands across more than 40
countries.

UNIQUE BENEFITS

* Provides an auction-based ad infrastructure for e-commerce media 
* Offers an API to launch ads without complex platforms 
* Access to tools for sponsored listings, banners, and video ads 
* Offers AI-powered measurement & optimization tools

8. REVENI

Key DetailInformationStartup NameReveni [https://www.reveni.com/]Founded
byFernando Pedraz, Pablo Molinero, and Gonzalo MartínLaunched
In2022HeadquartersMadrid, SpainCategoryeCommerce Logistics & FintechRecent
Funding & Valuation€7.5M Series A in September 2025, total funding €17.3MCore
OfferingInstant refunds, real-time duties/taxes, customs clearance, end-to-end
trackingMarketEurope, UK, expanding to the US

Reveni
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%201520%20768’%3E%3C/svg%3E]Reveni
[https://bloggerspassion.com/wp-content/uploads/2026/01/Reveni.webp]

Reveni is a fintech and logistics startup that helps eCommerce brands offer
instant refunds and exchanges after purchase.

Reveni first focused on instant refunds and returns exchanges, and later
expanded into Global Returns to handle international orders more easily.

Reveni has become so popular, especially in Europe, and is an excellent
alternative for returns platforms like Loop or Happy Returns.

UNIQUE BENEFITS

* Can be integrated with commerce platforms and global logistics
* Provides instant refunds and exchanges for online shoppers 
* Automates returns to reduce manual handling effort 
* Customizable branded returns portal 

9. ANYSPHERE

Key DetailInformationStartup NameAnysphere [https://anysphere.inc/]Founded
byMichael Truell, Sualeh Asif, Aman Sanger, and Arvid LunnemarkLaunched
In2022HeadquartersSan Francisco, California, USACategoryAI-Powered Coding
ToolsRecent Funding & Valuation$900M Series C (June 2025), total funding is over
$1B, valuation $9.9B; $500M+ annual recurring revenueCore OfferingCursor, an
AI-native code editor with Agent Mode, Codebase ChatMarketGlobal

Anysphere
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%202400%201200’%3E%3C/svg%3E]Anysphere
[https://bloggerspassion.com/wp-content/uploads/2026/01/Anysphere.avif]

Anysphere is one of the widely adopted AI coding assistant tools used by
enterprises and Fortune 500 companies.

This startup is best known for its product Cursor. Cursor helps developers
write, edit, and understand code faster using AI. 

It is valued at almost $10 billion because of its rapid growth, which allows
developers to ask questions in plain language, fix bugs, and quickly generate
new features.

UNIQUE BENEFITS

* Offers an “Agent” that helps you delegate coding tasks
* Choose freely between frontier models from OpenAI, Anthropic, Gemini, and xAI
* An AI-driven coding assistant tool (Cursor) used by developers 
* Auto finishes and corrects code from prompts 
* Familiar IDE-like interface 

10. BEAST INDUSTRIES

Key DetailInformationStartup NameBeast Industries (doesn’t have a
website)Founded byJimmy Donaldson (MrBeast), Jeffrey Housenbold (CEO)Launched
In2020HeadquartersUnited StatesCategoryConsumer Goods & Services, Creator
Economy, FinTechRecent Funding & ValuationRaised $450M+; targeting $5B valuation
in 2025Core OfferingCreator-driven products (Feastables, merchandise), Beast
Mobile (phone service), MrBeast Financial (FinTech)MarketGlobal

Beast Industries
[data:image/svg+xml,%3Csvg%20xmlns=’http://www.w3.org/2000/svg’%20viewBox=’0%200%201400%20825’%3E%3C/svg%3E]Beast
Industries
[https://bloggerspassion.com/wp-content/uploads/2026/01/Beast-Industries-new.webp]

Beast Industries was started by Jimmy Donaldson, who’s better known as MrBeast,
the world’s most-subscribed YouTuber, with over 450 million subscribers.

Currently, his startup is valued at $5 billion, and includes things like;

* YouTube channels (MrBeast, Beast Gaming), Beast Animation, and the Beast
Games show.
* Consumer products include Feastables snacks (chocolates, upcoming
cereals/drinks), Lunchly (meal kits), and MrBeast Labs (toys).

The startup has generated hundreds of millions of dollars in revenue in recent
times, especially from Feastables. Also, its consumer products are sold
globally, primarily due to MrBeast’s popularity as an influencer.

UNIQUE BENEFITS

* Beast Industries is turning viral content into sellable products and brands
* It runs viral media channels, consumer product lines, and software
platforms  
* They run flagship consumer brands like Feastables, which offer snacks and
chocolate bars that sell worldwide

——————————————————————————–

CONCLUSION

A few startups like Zepto, Tamara, and Beast Industries are growing rapidly
because they solve real-world problems and move fast.

Zepto focuses on speed and daily needs, Tamara makes payments easier with
flexible options, and Beast Industries uses the power of influencer marketing to
generate consumer product sales.

Most successful startups today focus more on building trust than on quick sales.
That’s why they often invest in faster customer support, better products at
affordable prices, and excellent marketing.

Have any questions or thoughts? Let us know in the comments.

——————————————————————————–

FAQS ABOUT ECOMMERCE STARTUPS

Here are some frequently asked questions on eCommerce startups worldwide.

What is an eCommerce startup?

An eCommerce startup is a fairly new company that sells products or services
online using websites, apps, or marketplaces.

Are eCommerce startups profitable?

According to Statista, most eCommerce businesses earn a net profit margin of 4%
to 10%. An eCommerce startup can be successful if it has repeat customers and
strong branding.

How do eCommerce startups scale quickly?

Most eCommerce startups scale quickly with digital marketing, automation,
marketplaces, and fast delivery partners.

Which eCommerce sectors are growing fastest?

Quick commerce, social commerce, and AI-powered eCommerce tools are growing the
fastest.